From creating a name to designing a logo, you have spent hours creating the perfect brand. You think your brand is awesome, but do others think so too? Believe it or not, your brand has a personality, just like a person. This “personality” is your brand’s identity.
Your brand’s identity is made up of your logo, look, behaviors, and message online and offline. Aside from this, there is a cumulative list of other components, including:
The benefits you commit to deliver
The promises you make and keep
The experience customers have when dealing with your company
The emotional connection your brand draws.
When creating your brand’s identity, it is easier to begin by asking these questions:
How does your brand present itself?
How does your audience perceive your brand?
What emotional connection does your brand give your clients?
What story does your brand tell?
What problem does your brand solve?
Ideally, what thoughts and feelings would you like your brand to evoke?
It is also very important to remain consistent with your voice. Mixed messages can confuse your audience and challenge the authenticity of your brand. Understanding your brand identity will make catering to your public relations and marketing efforts easier for your audience.
